Build Playbook
Everything to take the free Facebook group funnel to the finish line: the copy (in Brooke's bestie voice), the GHL setup, and how it connects to the live landing page. Tap Copy on any block to grab it.
01 · The flow
How it all works
- Mom sees the invite (event, walk, QR card, IG) and lands on brookiepfitness.com/mom-in-motion (live now).
- She taps a CTA and the popup asks for first name, mobile, email.
- That submit hits a GHL Inbound Webhook, which creates/updates her contact (tagged) and texts her the group link.
- She taps the link, joins Moms In Motion on Facebook, and gets welcomed by her people.
The only piece left to build is step 3 (the GHL workflow). The landing page and popup are already done and live.
02 · Facebook group
Group setup + copy
Group name
Group nameMoms In Motion 🩷 by Brookie P
Privacy
Set to Private + Visible so it shows up in search, but posts stay safe inside.
Short tagline (under the name)
TaglineThe group chat you didn't know you needed, mama. Movement, real talk, and zero judgment.
About / description
Group descriptionOkay, hi. Welcome in. 🩷
This is your soft place to land. Moms In Motion is a free little corner of the internet for pregnant mamas, brand-new-postpartum mamas, and the "I have no idea what day it is" busy mamas who just want to feel strong and good in their bodies again, without putting themselves dead last.
I'm Brooke. Boy mom, fitness coach, and someone who has been exactly where you are. In here you'll get real workouts you can actually do, food stuff that doesn't require a chef, the honest hormone talk nobody warns us about, and a group of women who just get it.
No before-and-afters you have to live up to. No "shoulds." Just us, showing up messy and together. So glad you're here. Come say hi. 🤍
Membership questions (ask all 3)
Join question 1Where are you in your journey right now, mama? (pregnant / postpartum / just a busy mom doing her best 🩷)
Join question 2What would make this group a total win for you?
Join question 3Last one, pinky promise: do you agree to keep this a kind, no-judgment space for every mom in here?
Group rules
Group rules1. Be kind, always. We're all doing our best over here. Encourage, don't compare.
2. What's shared here, stays here. This is a safe space. Screenshots and gossip are a hard no.
3. No spam or selling. If you're here to pitch, this isn't the place, babe.
4. No shame, no "shoulds." Every body and every journey is welcome. We don't do guilt in here.
5. Ask the questions. No question is too small or too "TMI." Someone else is wondering the exact same thing.
Welcome / pinned post
Pinned postWelcome to Moms In Motion, mama!! 🩷 I'm so happy you're here.
Real quick, do me a favor and comment below with:
👶 where you're at (pregnant, postpartum, or just deep in the busy-mom life)
✨ one thing you're hoping to feel again in your body
That's it! I read every single one. This group is going to be full of free workouts, the food + hormone stuff no one talks about, and a whole lot of "me too." Come as you are, we've got you. 🤍
— Brooke
Auto-welcome comment for new members
New-member welcomeyay welcome in, {name}!! 🩷 so glad you found us. head to the pinned post and introduce yourself, we can't wait to know you. xx
03 · The text
The SMS they get after the form
Sent instantly when she submits. {{contact.first_name}} auto-fills her name.
SMS bodyHi {{contact.first_name}}!! It's Brooke 🩷 SO glad you're joining us. Here's your invite to the free Moms In Motion group: https://www.facebook.com/profile.php?id=61592598916783 — come say hi when you get in, I've been waiting for you! xx
04 · Backup email
Welcome email (optional but recommended)
Add a Send Email action too, in case a text ever doesn't land.
Email subjectyou're in, mama 🩷 here's your Moms In Motion invite
Email bodyHi {{contact.first_name}}!
Eeee I'm so glad you're here. 🩷 You just grabbed your spot in Moms In Motion, my free community for mamas who want to feel strong and good again without putting themselves last.
Here's your invite, come on in: 👉 https://www.facebook.com/profile.php?id=61592598916783
When you get in, head to the pinned post and say hi so I know it's you. Can't wait to have you.
xx Brooke
Brookie P Fitness
05 · GHL workflow
Build it click-by-click
Sub-account: BrookieP Fitness (KyneRx Agency). Automations → Workflows → + Create Workflow → Start from scratch. Name it:
Workflow nameMoms In Motion - LP Signup
Trigger — Inbound Webhook
- Add Trigger → search "Inbound Webhook" → select it.
- GHL shows a Webhook URL. Copy it. Send it to me and I'll wire the page and redeploy.
- Have the page submit once (or post a sample) so GHL learns the fields. The form sends exactly:
first_namephoneemailsourceutm_sourceutm_mediumutm_campaign
- Click "Fetch Sample Request" so those fields become mappable.
Action 1 — Create/Update Contact
- Add Action → Create/Update Contact.
- Map: First Name ← first_name, Phone ← phone, Email ← email.
- Add a tag: moms-in-motion-lp.
Don't skip this: turn ON "Create new contact if not found" (create-on-no-match). GHL defaults it OFF, and brand-new leads silently vanish if you leave it.
Action 2 — Send SMS
Paste the SMS from section 03. The body is a textarea; the merge field auto-fills the name.
Action 3 (optional) — Send Email
Subject + body from section 04.
Publish
Flip the Publish toggle (the switch, not the word) and Save. Confirm it reads Published.
06 · Connect it
Wiring it to the live page
The page is already live at brookiepfitness.com/mom-in-motion with the popup form built and styled. It just needs the webhook URL.
- Send me the Inbound Webhook URL and I drop it into the form endpoint and redeploy. One line, two minutes.
- The form already posts clean JSON (with a urlencoded fallback), carries UTM tags, and validates phone/email, so GHL gets tidy data.
- Then we run one live test together: real submit → real contact created → real text lands. Then it's hot.
07 · Compliance + list growth
Full marketing opt-in
- The form is a full ongoing marketing opt-in for both SMS and email, not a one-time consent. The disclosure covers recurring automated messages, "consent is not a condition of any purchase," STOP/HELP, message & data rates, and links to the Privacy Policy and Terms.
- So every submit is a real, consented lead you can market to over time. That's the audience-growth engine.
- In GHL, keep these contacts subscribed (SMS and Email DND OFF) and tagged moms-in-motion-lp so they flow into your marketing list for future broadcasts and nurture, not just the one welcome text.
- Brooke's sub-account already texts clients, so the number and A2P registration are live. No new carrier setup.
08 · Test
Before going wide
- Submit the real form on brookiepfitness.com/mom-in-motion with your info.
- Contact appears in BrookieP Fitness with the moms-in-motion-lp tag.
- Text arrives within ~1 min with the correct group link.
- Link opens the Moms In Motion group.
- (If email on) welcome email arrives.
- Only then, start pushing the QR/link to real moms.